Posted by admin on Dec 29, 2011 in Articles | 0 comments
If you want to increase traffic to your website, you should be busy getting more targeted Facebook fans as well as working on your site’s search engine optimization. Your potential customers need to be able to find you on the major social sites as well as by doing basic internet searches. This is why it is so important that your website is ranked as high as possible. Follow the advice in this article to attain a higher search ranking in a short amount of time.
However, SEO is only one way to get traffic to your site. Getting targeted Facebook fans is another, and with the number of people spending time each day cruising around Facebook, it’s an option that is highly recommended to maximize the potential of your business.
That being said, lets start with some basic SEO tips that will help you get optimized, and then we’ll move on to methods to grow your targeted Facebook fans.
Every title on your site should contain a keyword. You’re going to want the title tag available on all the pages that need it, so they can stay linked together. You’ll also want to place your company’s name after the title tag link. No one is going to search for your business by name unless your specific company name unless your name is very well known. How do you get that to happen? I’m glad you asked. Constantly building your base of targeted Facebook fans, as well as offering high value products and services will work wonders in building your brand recognition over time.
Okay, back to SEO! There are various search engine optimization strategies you can employ to improve your ranking. When the system is efficient, results will be more relevant. The increased performance will result in an overall better experience for the user. Everything from your site design, to functionality, to eye candy like pretty pictures and videos will add to the value of the user experience. Add this to some smart off page SEO, and you’re on the winning path.
If you want outsource your SEO tasks, put in some time researching various providers before you commit to a contract. Many SEO providers are unscrupulous and sloppy, and will only be a waste of your time and money. Do your due diligence when choosing a provider. Doing your homework is important if you want effective results.
Every page in your website needs to be easy to read. Navigation should be very straightforward and intuitive for the visitor to easily find what they’re looking for. While you are trying to optimize your site to get the best search engine results, keep the reader in mind as well. Include a link to your Facebook page on every page of your site. In addition, I recommend giving readers an incentive to like your page, such as a free report. This will make liking your page seem like a fair trade, and will quickly increase the number of targeted Facebook fans you receive.
Be deliberate when choosing anchor text for your links. Not every link needs to follow this rule, but at least 75% of your inbound links should be in anchor text using your keywords.
A common example of poor anchor text is “click here”. The search engines expect a few links like this, but only a minimum should be used to make your linking appear more natural.
To start off with higher page rank, consider purchasing a domain name that already has it. Domain names with at least a two year history typically rank higher in the SERPs due to their age. Look for expiring domains with some links and page rank that fit well with the services you will offer.
When your goal is to achieve higher ranking in the SERPs, generating unique content is of the highest importance. Unique, interesting, and relevant content will give you the best results in the search engines, as well as with your readers. Remember, you’re trying to turn readers into customers, and your content is the bridge that makes that possible. Engaging, value driven content will also help you get targeted Facebook fans liking your page.
A great way to improve your SEO is to join your local Commerce Chamber, as well as BBB. This will help quite a bit with local searches and improve your social trust. As a side note, if your business is rated well by the Better Business Bureau, customers are more likely to pull out their wallets and make a purchase.
Use one keyword phrase to optimize one page. Confusion is the inevitable result when It will only confuse your readers if you feature a number of different keywords into one article. This will result in much more focused content, and be easier for the reader to understand what your point is.
SEO does not have to be a long, involved, difficult process. The devil is in the details; take care of the small stuff, and higher rankings are only a matter of time. Learn and follow the tips outlined above, and you should start climbing up the SERPs in no time!
Now, while you’re getting ranked, you should also be focused on getting more targeted Facebook fans. Sure, you’ll be buying some fans to get started, but it doesn’t stop there. You have to work hard to both keep the fans you’ve purchased, and motivate them to share your page with their friends and colleagues. This is done by simply offering your fans something valuable just for liking your page. Make them feel like they got a bargain; all they did was click the “like” button and now they are receiving great free gifts and resources from you in exchange. This will have them running to their friends to help build your fan base for you. Needless to say, this is the ideal situation you’re trying to create.
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